The top 4 traffic sources you should always pay attention to and utilize in your business are:
- Pay Per Click (PPC) Traffic
- Content Marketing
- Search Engine Optimization (SEO) [My least favorite but it works)
- The fourth one is one of the best-paid traffic methods you should not be ignoring.
1. Pay Per Click (PPC) Traffic:
Effective but expensive and unless you have a big budget, you should not start with PPC traffic. With PPC, it’s not about getting surges of traffic; rather it’s about precisely picking your ideal prospect then convincing them to give you money. If you are looking for quick surges of traffic and creating a sales frenzy in your business; then PPC is just not going to do it for you. And you definitely cannot operate a PPC campaign on a tiny budget when a CLICK these days costs about $2-$3. So if your small budget is $10 a day; this means you will get 3-5 clicks “visitors” a day to your website, and with numbers like this; you can’t measure your results quickly. This will take weeks until you collect enough data.
- Effective but results are very SLOW!
- A small amount of traffic but will convert well if you know your
- I recommend starting out with BING ADS.
- Need a big budget
- Can’t be afraid to spend money to split-test before making money
- Vast knowledge required
- You must have a copywriting experience to write compelling PPC ads that get clicks.
From my personal experience, I rank this traffic source 8 out of 10.
2. Content Marketing Traffic:
This is the new form of traffic everyone is talking about. This traffic is effective but there is a long and precise process that must be followed in order for it to be a success for your business. Content marketing is essentially text ads in the form of content recommendations on other blogs, and content sites. They look something like this:
I am sure you have seen these all over the web. They usually appear on content sites like celebrity gossip news right next to the recent Kim Kardashian propaganda or whatever gossip stories the media is trying to keep you busy with 🙂
Now let’s be honest; how often do you click on these ads? Probably never, and the times that you do, you’re never in the state of mind to want to pull out your credit card and pay for something. Am I right? However Content marketing can still be effective if you love writing. I mean writing many blog posts, articles, and engaging with people about a product or service you love through your content. Then driving Content traffic to your articles, and blog posts to engage with people and try to get them interested. Then maybe in the near future down the road; this traffic will start to turn into sales for your business. However, it’s a long and daunting process and much masterminding needs to go into it before it can be executed properly. And did I mention; you also need some budget for this as well. Spending few dollars a day won’t work. You need hundreds of dollars to get some decent traffic so that you can measure your results accurately.
Content Marketing Pros:
- Cheaper than PPC
- Traffic somewhat takes some time
- Can be effective if done right
Content Marketing Cons:
- You must be writing and publishing content non-stop
- You need a big budget
- You need to wait a long time until your audience are engaged before you can start seeing results ($$$).
From my personal experience, I rank this traffic source 7 out of 10 as well.
3. Search Engine Optimization (SEO) Traffic:
If you have all the time in the world to waste on following with Google’s constant, never-ending algorithm changes, and if you’re OK with constantly tweaking and changing your business and website to match Google’s terms; then go for it. Maybe you will rank or Maybe not and “MAYBE” is, in fact, the logical term to use. Because the majority of website owners do everything right in terms of SEO, everything by the book; however, still don’t get ranked. And those that do, they’re first page rankings are only as good as the next Google algorithm change before their website is buried on Google’s 100th page once again. At this point you would have to
rinse and repeat the SEO process again and fix up every NEW mistake on your site to comply with the new algorithm; and “MAYBE ” get ranked once again. So on and so forth.
In my opinion, I do not consider SEO to be a FREE traffic source as most like to call it. Because the valuable time spent and wasted on SEO is not “time well spent” especially when getting ranked is NEVER A SURE THING. You want to spend your time running your business and making money; not waste it on time-consuming nonsense like programming and coding only to satisfy the GIANT “Google” who at the end don’t really care about you, your business, or your success.
- Free traffic (if you want to call it that)
- Time consuming
- Getting ranked is not a sure thing no matter what
- Relying on Search engine’s good graces to get traffic
- Not Sustainable
- Not Reliable
NEVER scalable – the traffic you get is limited by the keyword search volume that you’re ranked for. Your business model (website) keeps changing to satisfy a big the company that does not really care about the success, vision, and direction of your business.
4. SOLO AD Traffic:
Maybe you heard of it maybe not, or maybe it never worked for you before; however, it’s the only most powerful traffic source I have ever seen and used online that gets instant results if you know how to get it the right way.
To simplify; Let me give you a scenario to better explain: So you know how big online marketers get so much traffic when going through a new product they are launching to their marketplace? Well, they get it through joint venturing with other big marketers. The reason why the joint venture is because each one of those online marketers has a huge list of subscribers that they can market the product launch too. I am talking lists of 10,000, 50,000, 100,000, even a million or more subscribers.
So imagine, they send out one email to let’s say 100,000 subscribers about an offer. How much traffic do you think you’re going to get? Hoards of it and the best part is; this traffic will all come to you instantly because the email is being sent out to 100,000 subscribers all at the same time. Tell me what other traffic sources can get you this much traffic in record time ?? NONE!! So to simply put it; solo ad traffic is you paying someone with an email list targeted to your niche, and they, in turn, send out an email to their subscribers about your offer for a reasonable fee depending on the amount of traffic you want. It’s that simple!